周修儀 Irving

Ecommerce Solution Manager

2022 - Present

Application SME member

2021

IT PM

2019 - 2020

System Analyst

2018/8 - 2019

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Air Liquide A world leader in gases, technologies and services for Industry and Health, Air Liquide is present in 73 countries with approximately 67,100 employees and serves more than 3.9 million customers and patients. More than 300 people in APAC IT.
World top 500, major business in gases, technologies and services for Industry and Health.

Business Description

• Product Types (Dangerous Goods): High-purity gases for laboratories, industrial cylinder gases, large liquid storage tanks...
• Business Characteristics: Due to their dangerous nature, in addition to product quality (purity, accuracy of proportion), there are requirements for supply continuity (loss of production due to gas interruption) and different safety standards compared to other ordinary goods. For example, most require own vehicle transportation (limited supply range).

Business Achievements

• Sales Growth: Achieved a compound annual growth rate of 66%, 85%, and 45% in sales for the years 22, 23, and 24, respectively, through precise digital marketing strategies and SEO optimization.
• Traffic Introduction and Conversion Enhancement: Utilized search engine CPC and B2B procurement platform advertisements to achieve over 1800 SQLs/year.
• Customer Satisfaction Improvement: Enhanced the customer service system to improve response speed and satisfaction.

Methodology

• Data-Driven Decision Making: Adjusted delivery algorithms and parameters in a timely manner through data analysis to improve precise delivery effects, and integrated business logic into BI to ensure its computational logic is updated and automated with business iterations.
• User Segmentation and Precision Marketing: Segmented users into different groups based on product types, delivery range characteristics, purchasing behavior, etc., and developed personalized marketing strategies.
• Multichannel Integration and Omni-Channel Operation: Integrated CRM+CTI to connect advertising-related landing pages, official websites, and customer service centers, providing new customers with seamless consultation and immediate response.

APAC level application, Customer Protal(myGas)
live access 　　 introduction
This project is a pan-Asian initiative, developing and managing a customer service website used across 13 countries/regions in Asia-Pacific for activities such as placing orders, viewing invoices, and tracking shipments. I joined in August 2018 to provide development and support for the China region integration of the customer portal, including integration into the WeChat ecosystem. This role involved identifying and replacing certain Google modules with local solutions. In 2022, a mobile application was also developed for Turkey, enabling users to scan barcodes on gas cylinders to place orders and track the cylinders' movement records.

Launched in





In China, integrated with domestic WeChat solutions (identity authentication, based on WeChat openid>, customized WeChat Official Account menu, automatically trigger push notifications based on scenarios to notify customers).

The project Routing Tool + Distribution Management System for delivery route algorithm has been awarded the 2021 Group GYM Awards. This project is a cross-team collaboration involving domestic Shanshu Technology and international algorithm team OAT , providing a hazardous chemical truck route optimization solution based on Amap(高德) data.

Primarily responsible for the initial proof of concept (POC) and the construction and maintenance of the road distance/time matrix, as well as designing operational models. Provided daily TDM BI for customers awaiting dispatch, collaborated with the Singapore GDO team to implement a cross-system serverless data transfer solution.

The CTI - Customer Service Center Digitalization project, which collaborated with domestic Sobot Technology, has been honored with the 2024 China CIMP Awards. It interfacing with Air Liquide ERP customer data, and implemented an inbound call routing/360-degree customer screen-pop operation solution for the customer service center.

My role primarily involved project management, writing Functional Specifications, and facilitating development, deployment, and testing/adjustment activities between third-party suppliers and internal teams.

1.Integrated with the Air Liquide French SSO team , using Okta to complete the integration of the user identity authentication module.
2.Engaged with third-party teams for data interfacing, subsequent data structure storage, data business application, and designing for high operational availability. 3.Design and develop BI reports related to business operations.

*Wechat Mini-Program(Customer Voice- Customer satisfaction surveys & Sales Portal. Including Close the loop /Sending invitation modules. Utilized in multi-business scenarios, strategic equity investments in subsidiary companies.) Below are system modules. Click to watch the introduction videos for system training.

1.Generate customized invitations in bulk based on customer data

2.Based on automatic WeChat login and multi-scene sending of questionnaire cards to predefined customers (exclusive QR codes)



3.Send questionnaire QR codes to anonymous customers (ToB scenario), and later match them with sales for customer follow-up

4.The sales team conducts follow-up and tracking for low-score questionnaires.



5.Sales manager reviews questionnaire completion status and provides approval




I have assisted various business teams (sales/logistics/asset circulation management/e-commerce...) multiple times, contributing to efficiency improvement, cost reduction, and identifying business opportunities. I have received individual GYM/CIMP awards for my contributions. Assisted by POWER BI to help the business side integrate various applications, integrate data from different systems, and create a BI Dashboard (strategic dashboard).

Due to the strong business-sensitive nature of the data, it is not convenient to provide normal demonstrations here

In addition to project/development experience, familiar with multinational companies, large-scale network/strong security-controlled digital environments. Also knowledgeable about Chinese digital regulations such as ICP.
In the cloud services sector, apart from AWS, have experience using a local cloud service provider (Ali Cloud) for development.

Project engineer

August 2016 - August 2018

Enterprises operate in Mainland China, Taiwan, Hong Kong (1200 employees), providing decoration services for world-renowned luxury brands and high-end retail stores. At that time, I was the sole internal developer.





Originally an ERP development vendor outsourced by the company, hired by the first party to work in Shanghai.

Digital solutions I have built

Wechat (Business Accounts)
1. Provide notifications and reminders functions.
Give some prompt feedback simply through WeChat（ex：updating the task statement）
2. Rapidly transfer the photos which are sent from workers(external companies) by forwarding the link to our server.
Once the server gets the Wechat photo link, then Curl it back.
Achievement: Workplace photo 4G transfer flow reduced by 50%, saving more than 300G/per month
3. Look up project information
4. Scan QR Code Quick Invoicing

Management System Of Site issues
Get data from ERP (project and personnel information)
Notification: Wechat、email
Interface: Mobile、PAD、PC
Roles: issuer、responsor、auditor、follow-up people
Viewpoints: Project、Roles(engineer、designer、PM)、Relevant Tasks(self-related or subscribed）

Seal Using Record & Management System
Online form filling in and printing
Form Options Maintenance Module
Scan to PDF and upload as attachment
Report and export to PDF or EXCEL
Rights control (add, query, edit, report, sign ...)

File Content Manager System( with OCR Scanner)
With eBook Form
Extract PDF file contents into database for indexing
Support Simple/ Traditional chinese Search
Search results High brightness hint
Search results are sorted by file name, user description, and content

Sending and Receiving commerial documents management system

Construction Material management System(material、manufacturer)

Award/Cash Requirement Document Management System (PDF cutting and automatically archiving)

Wooden Props Factory Sales service system (QR code check maintenance manuals, online repair application)

ERP engineer

June 2015 - August 2016

Requirements interview, development, online guidance.
Using company self-developed management system, adjusting client side without coding.
With the MSSQL database, FoxPro design printer template.




Main development purpose: system upgrades.
Use Web framework with MVC Architecture (CI framework),
Web server using PHP.
The backend uses MSSQL as a data source, with view and stored procedures for data management.
Use Evernote to make customer operating instructions.

Integrated marketing director + accountant

July 2014 - June 2015

Online shopping website and seminar site build and management,
social marketing, accounting , cost control, financial data analysis.

Online shopping website

seminar site

Learning center teacher

July 2009 - June 2012